Friday, 31 July 2009

We’re putting on our shoes

As a wise fitness instructor once reflected, ‘The hardest part about training is putting on your shoes.’

It’s the same with corporate social responsibility.

The hardest part isn’t deciding what to do, it’s deciding to do something. Or as one other fitness icon put it: just do it.

That’s why we’ve launched causeDM to help clients expand and market their good work.

And it’s why we’ve formed our own Tree Hugger Team – Nina Ee, Ian Thorn, David Findlay, Liliana Lettieri, Kristin Tomuschat and Elizabeth Raphael – to help THE DM GROUP grow as a better corporate citizen.

They meet weekly to assess our ecological and social impact, and recommend improvements – like reducing our energy usage and increasing our commitment to PLAN.

The steps may seem small but the commitment is big.

We’ve woken up.

We’re putting on our shoes.