Tuesday, 31 August 2010

Where are your customers right now?

Location aware applications and mobile devices may be able to help you battle zombie hordes on Bourke Street, instantly teach you the history of almost any landmark you visit and even earn you a free coffee at your favourite café, but how can they benefit your business?

That’s just what the guys at clickDM are busily working on for a number of our Clients, right now.  And armed with a couple of nifty Apps and a trick or two of their own, they’re thoroughly enjoying knowing where they are, and where they’ve just been…

Next time you’re at our office, be sure to check in with us on foursquare, you just never know what’s in store for our Mayor!

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Friday, 27 August 2010

Hot off the press

Extra! Extra! Step right up! Read all about it!

The HOSTPLUS MORE Magazines will be hitting news stands near you! (In a metaphorical way)

Production manager David Findlay and his side kick, account executive John Brunckhorst, headed to the printers early Thursday morning to check the magazines and to get a first glimpse of the final product.

Safety vests, big machinery, warning signs…they were the perfect team for the job.

Want MORE? Check out the HOSTPLUS website members section.

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Wednesday, 25 August 2010

The girl’s got talent

It’s common knowledge at THE DM GROUP, senior account manager Kylie Blatsis has a good eye for detail. What’s also well-known is her passion for fashion, shopping and George Michael. But lately Kylie has been showing off another skill of hers.

Drawing.

Kylie’s whiteboard illustrations have been popping up around the office. When trying to work out her Friday night outfit. When trying to convince Craig Hockley that Lady Gaga is cool. And when she wants to cheer up Stephen, with his own Beyoncé sketch.

They say a picture is worth a thousand words but in this case we only need four – this girl’s got talent.

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Monday, 23 August 2010

A real card

Dear Mom,

Everything is going really well at THE DM GROUP.

Everyone is really nice and we have been working really hard – even me.

I’m sending this postcard to show you some of the wonderful work we have been doing here.

And now we have a whole wall of postcards, so I can send you one every week!

It’s nice to get some colour on the wall after looking at black and white all day.

Miss you heaps,

Your son John Jr

PS. These crazy Ozzies have this strange thing called Vegemite here…

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Friday, 20 August 2010

Everybody’s a critic…

…but not everyone’s a judge.

Which makes YMCA Victoria senior marketing communications specialist Fiona Steer and THE DM GROUP creative strategist Stephen Flewell-Smith a little special.

Why?

Because they’ve both been peer-appointed as Effectiveness Judges for the 2010 ADMA Awards.

And effectiveness is ultimately what advertising’s about, right?

BIG RESULTS.

The big idea is just one of the methods we use to achieve them.

We know it’s an opinion some of our more creative advertising colleagues are sure to criticise.

But at the end of the day, the bean counters and the public even – like those helped by the YMCA – will judge differently.

And so do we.

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