Friday, 25 February 2011

Great Lakes Limousines

Comments (0)

Thursday, 24 February 2011

Bright future for channels old and new

Here at THE DM GROUP we invest a lot of time assessing and analysing what our clients do and what is happening in the market place in general. We see it as our role to stay at the forefront of what’s happening in the communications world, what’s in and what’s out.

So I read with interest from the US that JCPenney has announced its spring fashion marketing program will include direct mail, TV, radio and social media. As well as celebrating its Spring collection, it will also use the campaign to unveil its new logo. It’s all part of an initiative to make the iconic brand more appealing to a younger audience.

It’s fantastic that JCP are using this approach for both brand and sales initiatives.

That’s a great endorsement for the continued use of some tried and trusted channels, mixed with new social media alternatives and supports two strands of evidence that have been emerging from media analysis over the last two years.

First is that direct mail is growing still (and being read).

 Second is that  the use of a combination of channels in a campaign (TV, DM and social as opposed to just TV and DM as an example)  creates significant lift  in brand awareness and intention to purchase. 

If you’re as excited about what’s happening as we are and would like to talk about how we can make a real difference for your organisation why not give us a call.

Malcolm Harvey , Client Services Director ….and communication obsessive

Comments (0)

Monday, 7 February 2011

No ordinary Monday.

Today was Superbowl Sunday in the United States. With record snow on the ground in the host city of Arlington, Texas, we could of have mistaken it for another summer day.

Showcasing this year with the unfortunate performance by Christina Aguilera, a halftime show by the Black Eyed Pea’s and the triumphant victory of the Green Bay Packers, there is only one thing we really stay tuned for.

The commercials.

So without further ado.

Comments (0)

Friday, 4 February 2011

No IP for you!

The continual evolution of society has meant that every decade or so, what we come to accept as standard, needs to change to reflect modern day requirements.

In Australia, the 60′s saw decimal currency introduced, the 70′s was the decade that metric system was legislated, the 80′s saw us move towards enormous hair and shoulder pads, we added another digit to our phone number in the 90′s and the 00′s saw the introduction of Digital TV.

Today marks another giant leap for us, with ICANN (Internet Corporation for Assigned Names and Numbers) officially allocating the last of it’s 4 billion IP addresses allocated using the IPv4 format. The 2010′s is the decade we will need to restructure the internet.

This is no Y2K drama, your toaster is not going to explode, and planes won’t fall from the sky, but some changes will need to be implemented in the coming year or so. All existing websites will continue to work, and regional ISP’s (who buy IP addresses in bulk blocks) are still able to assign IP addresses that they are yet to allocate. Most home users will be blissfully unaware of the transition, as it really only impacts the internet’s engine room. Importantly, any developer worth their salt would have already been preparing for today, just like the guys at clickDM.

If you have any questions about what this means to you, Ian Ross and Craig Hockley would only be to happy to talk you through how this transition period will affect our Client sites, or anyone else’s for that matter.

Comments (0)

Thursday, 3 February 2011

Meet Malcolm

Recently we welcomed Malcolm Harvey to our team. Malcolm has stepped into the role of client services director and brings with him a wealth of experience.

Malcolm hails from the UK, originally working as the group account director for WWAV Rapp Collins in London. After relocating with his family to Australia 10 years ago (you can only have so many rainy days), he has held positions at DDB Rapp Collins as the group business director and Truly Deeply as the client services director.

When he’s not mentoring the account service team, meeting with clients and shooting the staff with his toy nerf gun, Malcolm spends his time at home playing the guitar (badly), singing (not as badly) and reading just about every book on advertising. Seems like the perfect match for THE DM GROUP.

Comments (0)