Friday, 18 November 2011

Bill Posters Will Be Prosecuted

Growing up I always worried about Bill Posters.

Who was he? What did he do? Did they ever catch him?

If the makers of This Space Available get their way, old Bill may still end up in front of, well, The Old Bill.

Subtitled the Grass Roots Movement Against Visual Pollution,
the documentary depicts activists ‘who want to reclaim the integrity of their cities against an onslaught of visual pollution.’

Cool.

But for one thing.

Why does a film decrying the visual pollution of billboards and commercial messages have a promotional poster?

Bill Posters would be proud.

Stephen Flewell-Smith
Business & Creative Director
THE DM GROUP

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Thursday, 10 November 2011

The one and only

The recent death of boxing ledgend ‘Smokin’ Joe Frazier sparked a thought…why was he called ‘Smokin’ Joe?

This drove me to think about the different names of boxers. Or all fighters in general.

UFC’s Anderson ‘The Spider’ Silva, George ‘Rush’ St Pierre (a.k.a GSP) or boxing’s ‘Iron’ Mike Tyson, ‘The Greatest’ Muhammad Ali and ‘Sugar’ Ray Robinson. They had created their own identity, something for their fans or anyone watching, to remember them by. Their career is their campaign and the way they promote themselves is by creating a personality, or brand, for the ring or octagon.

These men didn’t always have these names and of course each athlete must still perform well, but these are the brands that you’ll remember.

So when Joe was told to keep punching till smoke came from his gloves, a legend, a symbol, a brand was born.

Johnny B ‘Dangerously’
Account Manager
trademarkDM

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