Thursday, 19 January 2012

Steeling market share

It’s difficult to create a memorable television commercial. It’s a fight against the short attention span, ADD society of today who have programmed themselves to blur out everything on screen in between their featured presentation. However, the other day I managed to break through and pay attention to this TVC gem.

This is a great brand message for Hyundai, moving the perceptions of their audience further into that of a quality car manufacturer. It may not be the most exciting TVC but the message is strong and single minded, ‘Hyundai makes quality steel’. Hyundai has taken a unique selling proposition and created a need for buyers that may not have existed before, ‘my car needs quality steel’.

Who knows if better quality steel means that your car will be stronger, safer and last longer…I don’t. But because Hyundai decided to sell me a unique aspect of their car production which no other car manufacturer has done, it must be true. Now I believe that all the other cars I have owned in my time have been inferior.

I need quality steel. Hyundai has quality steel. Therefore, I need a Hyundai!

John Brunckhorst
Hyundai lover &
Account manager
trademarkDM

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Friday, 13 January 2012

Jewish Care

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Department of Human Services

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