Tuesday, 28 September 2010

Jack’s Story

The 2010 ADMA awards have picked their finalists this year as the event returns to Melbourne for awards night on November 26.

So who’s Jack?

And what does this have to do about a story?

Well, one of those finalists in the Effectiveness Not-for-profit category  is Melbourne Citymission’s winter tax appeal…

or Jack’s Story.

A highly effective direct mail campaign which aimed to encourage Melburnians to help change the lives of real Melburnians in need.

And with such great response, we can look forward to something…

Happy Jack :-)

Friday, 13 August 2010

Travelling for 20 years

What began in a caravan 20 years ago is today THE DM GROUP.

It’s a milestone few agencies ever reach and a journey we believe is well worth celebrating.

Which is why we marked the occasion in style last night at Melbourne’s iconic dining room Syracuse.

Closed especially for THE DM GROUP, we celebrated with drinks, dinner, discourse and long-term friends of the agency, including ‘Fitzy’ our first-ever employee.

Click here for photos of the night.

And while it was great to remember the past yesterday, today we’re finding it a little hard to remember anything at all.

Cheers everyone, it’s been a helluva trip.

Tuesday, 20 July 2010

Hand up for the Homeless

We’ve been working hand in hand with Melbourne City Mission on their Hand up for the Homeless campaign.

The campaign aims to raise funds for – and awareness of – Melbourne City Mission’s youth programs by asking Melbournians to put their hand up and make a difference.

Hand up for the Homeless kicked off over the weekend with the first ad in Good Weekend. More ads will be in Sunday Life, The Age and train stations, so look out for them.

More importantly, click here to put your hand up for over 6,400 Melbourne children who don’t have anywhere to call home.

Monday, 11 January 2010

Making news in the art world

Today, Rob Walker joined us as general manager of artworkDM.

With 20 years solid studio expertise as well as business experience, he’s the perfect person to lead our corporate artwork service.

‘I’ve always seen the huge potential in the corporate artwork sector but most agencies aren’t properly structured to service it.

With artworkDM, however, I saw a real difference.

It’s set up to provide corporates with an agency-quality product and experience minus the account service and creative overheads.’

Rob must have been impressed.

He quit his role as studio head at George Patterson Y&R Melbourne to start the year with THE DM GROUP.

Which is big news for us.

And the trade press, too.