Monday, 28 September 2009

Andy’s ADMA Express

Today, we had to submit the final details for our 2009 ADMA Awards finalist entry for YMCA Victoria.

As you can see, trademarkDM head of art and part-time despatch boy Andy Harrison made the mad dash to meet the last post.

Maybe he could have done it in half the time if he’d actually joined The Gym for Every Body.

Now all we have to do is wait until November 19 to see if we’ve scored ADMA metal for the fourth year running.

Just enough time for Andy to recover.

Wednesday, 16 September 2009

Every body’s an ADMA finalist

Yesterday, we told you how our 2008 acquisition campaign for YMCA Victoria fitness centres was the most successful ever.

Today, we can tell you it’s a finalist in the 2009 ADMA Awards.

We’ll find out if it’s earned a bronze, silver or gold in the Travel
and Entertainment effectiveness category at the Gala Dinner
on November 19.

The result will appear in the ADMA Awards annual.

It’s the fourth consecutive year we’ve enjoyed ADMA success – a great record of talent and consistency for our agency.

Well done everybody.

And every body.

Wednesday, 5 August 2009

Mum loves us, we hope ADMA does too

As well as our day-to-day work for clients, we’re busy preparing our entries for the 2009 ADMA Awards deadline this Friday.

Which reminds us.

Two years ago, trademarkDM became the first Melbourne agency to ever create an ADMA Awards call for entries campaign.

It was dramatically different from past campaigns.

Rather than employing borrowed interest, we strongly differentiated the ADMA Awards from other programs by emphasising direct marketing’s high standards.

It won an ADMA.

In fact, we’ve won for the past three years running.

Here’s hoping we can continue our success.

Thursday, 30 July 2009

Super success

Last night, UniSuper won Electronic Campaign of the Year at the annual ASFA Awards.

The Association of Superannuation Funds of Australia is a prestigious forum for our client to showcase their advances in digital communications for members.

It’s a great way to demonstrate the digital expertise of trademarkDM and clickDM, too.

And as the ASFA judges noted, ‘UniSuper’s campaign aimed to educate new members about making the choice between defined benefits and accumulation accounts…[it] was a very successful campaign…that was well received by recipients.’

Sounds like everyone’s a winner.