Friday, 1 April 2011

Searching for your +1

Today, Google launched their very own version of the now ubiquitous “Like” and “Tweet” buttons that have become such familiar features in our socially connected world.

Google +1 is a small button that will reside next to each and every Google Search result. If you like the result, you click the +1 button and it gets shared with your social circle — and the public. The button also works on the ads that appear in Google Search. If you like those and think they can be useful to friends, you can also hit the button there to highlight them too.

A big aspect of +1 is sharing results with your social graph (Gmail, chat contacts, Reader, Buzz friends etc). More than that though, it’s about adding a huge amount of social meaning to Google’s massive search database – meaning better results for everyone.

You’ll be able to +1 any Google ad you see in results just as if it were a regular result. Of course, it’s most like the way that you can “like” any ad on Facebook as well. And at the end of day, that’s what this really all comes down to. Whether they’ll admit it or not, Google is at war with Facebook for control of the web. Facebook is coming at it from a social perspective, Google from a data perspective. But the two sides have been inching closer to one another in their competition for users and advertisers.

The key idea that Google isn’t really touting yet is that +1 data can be used to make ads social not just on Google Search result pages, but also across the whole web, so if you have a site that runs AdSense ads, it may now feature +1 data in addition to the ad.

And that makes a lot of sense to clickDM.

Wednesday, 15 December 2010

Baby Hockley

After the longest birth in history (it took 19 years according to Craig Hockley), at 10PM Monday night baby Hugh James Hockley came into this world.

Like all clickDM babies, little Hugh was given his first bath, an iPad and a facebook page.

On behalf of THE DM GROUP, congratulations to Craig and his wife Susanne.

We look forward to seeing the future of digital marketing.

Wednesday, 29 September 2010

Take him back!

Recently digital planning director Craig Hockley has moved into the Account Service area, away from the scary dark hole we call clickDM.

But Craig found out the hard way that you dont mess with office manager Georgia Rudin, who is now his closest neighbor.

While taping very important boxes to be sent to very important places, Craig asked if Georgia could “tape quieter”.

The comment was not appreciated.

So naturally Georgia taped him to the chair and wheeled him back to where he came from.

Needless to say, Craig now chooses his words carefully.

Friday, 13 August 2010

Travelling for 20 years

What began in a caravan 20 years ago is today THE DM GROUP.

It’s a milestone few agencies ever reach and a journey we believe is well worth celebrating.

Which is why we marked the occasion in style last night at Melbourne’s iconic dining room Syracuse.

Closed especially for THE DM GROUP, we celebrated with drinks, dinner, discourse and long-term friends of the agency, including ‘Fitzy’ our first-ever employee.

Click here for photos of the night.

And while it was great to remember the past yesterday, today we’re finding it a little hard to remember anything at all.

Cheers everyone, it’s been a helluva trip.

Wednesday, 28 July 2010

Trophies Are Forever

Congratulations to HOSTPLUS for capturing two new trophies at this year’s AFSA awards ceremony held in Melbourne on Friday.

HOSTPLUS was awarded Excellence in Communication for their TFN Campaign and also a finalist with the One Super Pledge Campaign in the same category.

Both integrated campaigns were created and executed by trademarkDM and clickDM.

But, the award we and HOSTPLUS are most pleased about is the AFSA Super Innovator of the Year for The Pledge campaign.

It came as a super surprise since we had not entered this category but were given the title at the judges’ discretion.