Wednesday, 22 September 2010

He said what???

What do you get when you cross a feisty Account Manager on an exercise kick with a Digital Planner who pushed a joke 1.5 kilometres too far? A fitness challenge of epic proportions!

In the red corner, Kylie Blatsis. In the Blue Corner, Craig Hockley.

After Kylie had proudly completed Ferntree Gully’s 1,000 Steps for the first time, Craig thought it would be funny to challenge her to a repeat ascent, although he claimed he’d do it twice in the same time Kylie completed it once.  That’s not the sort of challenge you throw down in front of Georgia Rudin if you think you can back out of it later.

Kylie thinks it should be a walk in the park.  Craig wishes he could just Fight the Couch instead.

Stay tuned for more…

Wednesday, 8 September 2010

Over 128,000 MoBros & MoSistas made it happen

A few days ago, THE DM GROUP received some mail. Nothing unusual there.

Inside we discovered a thank you letter from the Movember foundation to acknowledge our support for last year’s campaign. The direct result of our very own money fund raiser – the Molympics.

The letter outlines how 2009 was the most successful year to date, with Australia managing to raise an unbelievable $18,286,000! All money has gone towards men’s health awareness and prevention.

Thanks to all MoBros & MoSistas here at THE DM GROUP and see you at this year’s Molympics.

Wednesday, 21 July 2010

A low carb lunch

While many at THE DM GROUP have been known to load up on beer-fuelled calories at lunchtime, our CSR group chose to go green instead – with a presentation on low carb design by Rod Wade from Finsbury Green.

Rod spoke about how becoming a low carb or carbon neutral agency – of which there are probably less than five in Australia – could be a massive competitive advantage.

Focusing on sustainability also creates new business opportunities. Nine out of 10 of Finsbury Green’s new clients choose to work with them specifically because of their green products and services.

Food for thought? Definitely.

Friday, 11 June 2010

Still hopping mad

Last year we created a campaign to cut THE DM GROUP energy consumption and greenhouse gas emissions by 10%.

And as we wrote, in one month we exceeded our target with a 30% reduction in the number of black balloons produced.

But it didn’t end there.

Our corporate social responsibility team has just reported we’ve continued to reduced our energy use by a further 11.8%.

That’s an average 160 less black balloons. Every. Single. Day.

The reward?

A greener planet. A warm fuzzy feeling. And a chocolate frog with the message to keep hopping to it.

Wednesday, 9 June 2010

Small steps, big gains

Yesterday, we told you about Olivia Passmore’s commitment to enter Run Melbourne to raise money for YMCA Open Doors.

At the time of writing, she’s $310 towards her modest $500 objective. But as YMCA Development Manager, Olivia, explains…

‘When you consider it costs $41 for a gym membership for an at-risk teen, $67 to provide aquatic lessons for a school kid from an disadvantaged family and $140 for a 2-day activity camp for a single dad and his kids, you can start to see how even a small donation will make a real difference to people on Victoria’s socio-economic fringe.’

Donate here.