Thursday, 13 August 2009

Y so early…?

We love the Y.

It’s an iconic brand with a rich heritage and incredible values.

We’re embracing those qualities right now as we develop YMCA Victoria’s annual health and wellness centre member acquisition campaign for a second year.

But there’s more to the Y than gyms.

This morning we attended a fundraising breakfast at Melbourne’s Federation Square for The Bridge Project.

Its goal is to help rebuild young lives by creating employment partnerships between businesses and young offenders.

The event featured well-known speakers including Collingwood Football Club coach and The Bridge Project Patron, Mick Malthouse and World Vision CEO, Tim Costello.

Better still, it was attended by over 500 people.

Like the two early birds above – trademarkDM head of client service, Brandon Clark and our lovely YMCA client, Fiona Steer.

Thursday, 6 August 2009

It’s in our jeans

One perk of advertising is denim.

You can wear it every day, especially if you’re in the creative department.

But that won’t detract from the appeal of Jeans for Genes Day.

Held on the first Friday in August – hint – Jeans for Genes Day is a major fundraiser of the Children’s Medical Research Institute.

So tomorrow will be different.

When we get up we’ll be pulling on our pants for a good cause.

And giving up some gold from that little pocket on the right-hand side when our corporate social responsibility team comes calling.

Maybe you will, too.

Friday, 24 July 2009

It’s official

On July 1, our team marked the creation of THE DM GROUP with a 12 hour staff launch lunch.

Last night, we officially launched THE DM GROUP publicly with an open office celebration for our clients, suppliers and good agency friends – like Mark, who flew from Sydney to spend the night with his old agency.

And with the last revelers arriving home at 6am (after a 4pm start), we can only assume it was a great success.

For photographic evidence, click here.

Tuesday, 14 July 2009

One big happy group

Finishing sometime around 2am, THE DM GROUP launch lunch (that’s right – lunch) was a resounding success.

And not just for staff – but also for several inner-city bars whose businesses boomed overnight.

Thanks, John!