Monday, 28 March 2011

Who’s the new art director for Pete’s sake?

Last week, THE DM GROUP welcomed art director Peter Cvetkovski to trademarkDM.

And while his surname might be difficult to pronounce, his attitude – a single minded obsession to create outstanding creative – is easy to understand.

Peter cut his art directing teeth working with major brands including Saab, Hummer and Krispy Kreme. And then sharpened his digital know-how on brands such as Google, Johnson & Johnson and Skills Victoria.

Peter says that his passion for his craft can be best summed up by his advertising idol George Lois:

‘Creativity can solve almost any problem. The creative act, the defeat of habit by orginality, overcomes everything.’

We couldn’t agree more and we’re looking forward to Peter doing just that for our clients here at trademarkDM.

Friday, 7 January 2011

Five minutes a fortnight with – John Brunckhorst

It’s that time again… Time to ask all sorts of probing questions of a not-so-willing DM GROUP staff member, to find out what makes them tick.

Today, our victim is the boomtastic John Brunckhorst.

How long have you been at THE DM GROUP?

Almost 1 year.

What do you do here?

Account executive extraordinaire.

Where was your last holiday?

Santa Catarina, Brazil.

Are you a PC or a Mac?

PC because they are AWESOME! Those Mac peeps are soooo smug.

If you could take two animals and combine them into one super animal – what would they be?

A bat and a sloth.

Really, why’s that?

So I move quickly through the night, but know how to take it easy.

What do you think the DM in THE DM GROUP stands for?

Devious Monkeys.

How do you take your coffee?

Coffee isn’t good. It’s actually bad. Really bad.

What is your greatest achievement?

I’m still alive.

What is your most embarrassing moment?

Most days.

What’s your favourite quote?

Is not life a hundred times too short for us to bore ourselves. – Nietzsche

Wednesday, 15 December 2010

Baby Hockley

After the longest birth in history (it took 19 years according to Craig Hockley), at 10PM Monday night baby Hugh James Hockley came into this world.

Like all clickDM babies, little Hugh was given his first bath, an iPad and a facebook page.

On behalf of THE DM GROUP, congratulations to Craig and his wife Susanne.

We look forward to seeing the future of digital marketing.

Wednesday, 8 December 2010

Now that’s advertising

Ever wonder if you’re getting noticed?

Recently a construction crew has set up shop next to THE DM GROUP to demolish an existing car park.

And there is no mistaking who is responsible for the steel framed structure.

With their website URL literally in our window, we now know where to go for all our gantries and scaffolding needs.

An idea so simple as spraypainting their web address accross a steel support beam has created an advertising message we can’t ignore.

Friday, 3 December 2010

We’ll party rain, hail or shine

Melbourne sure knows how to put on a good weather display and yesterday was no different with THE DM GROUP encountering four seasons in one day for our Christmas party.

 It was not looking promising leaving the city for the Elwood Croquet Club but sure enough by the time everyone arrived the sun had come out and provided nearly 3 hours of perfect weather to play a few “friendly” games of croquet. Craig Hockley and Jesse Steinfort emerged as favourites with competitive egos to match.

We then ate a delicious gourmet BBQ lunch and opened Kris Kringle presents from the safe confines of the marquee as the heavens opened up with a torrential downpour of epic proportions.

By the time dessert and tea were served, the sun was out again so we could get in a few final matches.

Naturally we kicked on for a “few” drinks at the Windsor Castle and this is where the details become sketchy but by all accounts and judging by the subdued mood today a fun day and night was had by all!