Wednesday, 16 September 2009

Every body’s an ADMA finalist

Yesterday, we told you how our 2008 acquisition campaign for YMCA Victoria fitness centres was the most successful ever.

Today, we can tell you it’s a finalist in the 2009 ADMA Awards.

We’ll find out if it’s earned a bronze, silver or gold in the Travel
and Entertainment effectiveness category at the Gala Dinner
on November 19.

The result will appear in the ADMA Awards annual.

It’s the fourth consecutive year we’ve enjoyed ADMA success – a great record of talent and consistency for our agency.

Well done everybody.

And every body.

Tuesday, 15 September 2009

Working out with the Y

Last year, we started working with YMCA Victoria.

Our multi-channel direct marketing campaign for their health and wellness centre membership drive was the most successful ever.

This year, trademarkDM and clickDM again have the privilege of working with the iconic YMCA brand.

In fact, our 2009 membership campaign is now live.

It features the Y’s new Family Membership, a product developed in response to member requests which can save families – of all kinds – a handy 20%.

Look out for it in your local letterbox, inbox or newspaper. Even better, why not ask about Family Membership at your local Y.

Your body and budget will thank you for it.

And so will we and the Y.

Thursday, 10 September 2009

Get more ka-ching! in a click

Our newly updated website for Ka-ching! Ka-ching! is now live.

A financial literacy initiative of our client HOSTPLUS, Ka-ching! Ka-ching! puts the funk into finance by turning money talk into something we can all understand.

Plain English.

Designed by trademarkDM and developed by clickDM, phase one allows members to register for The Barefoot Series on Moneytude by Scott Pape.

It also includes some handy hints on Barefoot Bondage.

Phase two will see the Ka-ching! Ka-ching! website offer more functionality, with added financial tools, expanded news and growing podcast library.

So if you want a little more ka-ching!, click to it.

Wednesday, 9 September 2009

Taking off with Swann

trademarkDM was recently appointed as the strategic and creative direct marketing agency for Swann Insurance.

We were proud to win after a six-way competitive pitch. We’re equally proud to be working with one of Australia’s largest niche insurers with over 50 years experience and 750,000 customers.

Our first work for Swann was the corporate brochure above and a ticket for the annual AADA National Dealer Convention.

Now, our first consumer campaign to Swann customers is lodging.

It’s the first in a customer lifecycle series designed to take Swann’s relationship with its customers to a whole new height.

Thursday, 30 July 2009

Super success

Last night, UniSuper won Electronic Campaign of the Year at the annual ASFA Awards.

The Association of Superannuation Funds of Australia is a prestigious forum for our client to showcase their advances in digital communications for members.

It’s a great way to demonstrate the digital expertise of trademarkDM and clickDM, too.

And as the ASFA judges noted, ‘UniSuper’s campaign aimed to educate new members about making the choice between defined benefits and accumulation accounts…[it] was a very successful campaign…that was well received by recipients.’

Sounds like everyone’s a winner.